Last Updated: August 6, 2026
Desert View Family Medicine Privacy Policy
Desert View Family Medicine (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us through our website and patient services.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our patient portal, communicate with our office, or receive healthcare services.
Information We Collect
Personal Information
We may collect personal information that you voluntarily provide, including:
- Name
- Address
- Email address
- Telephone number
- Date of birth
- Insurance information
- Appointment requests
- Information submitted through forms or patient communications
Health Information
As a healthcare provider, we may collect protected health information (PHI) necessary to provide medical care and related services. This information is handled in accordance with applicable healthcare privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA).
Website Usage Information
When you visit our website, we may automatically collect certain information, such as:
- IP address
- Browser type
- Device information
- Operating system
- Pages visited
- Date and time of access
- Referring websites
This information helps us improve website functionality, security, and user experience.
How We Use Your Information
We may use your information to:
- Provide medical services and patient care
- Schedule and manage appointments
- Communicate regarding treatment, billing, and healthcare operations
- Respond to inquiries and requests
- Improve our website and services
- Maintain security and prevent fraud
- Comply with legal and regulatory obligations
Mobile Phone Numbers and Text Messaging
How we collect mobile numbers. Desert View Family Medicine, PLLC (“Desert View Family Medicine,” “we,” “us,” or “our”) collects mobile telephone numbers directly from you when you complete a new-patient or update-of-information form, register for or use our patient portal, request or schedule an appointment by telephone or through our website, provide the number to a member of our staff verbally or in writing, or reply to one of our text messages. We may also receive your mobile number from your health plan, from another treating provider, or from a personal representative you have authorized to act on your behalf.
How we use mobile numbers. We collect mobile phone numbers to communicate with patients via SMS and/or RCS text messages for purposes such as appointment scheduling, confirmations, and reminders; pre-visit instructions and check-in; billing and payment notifications; prescription and refill notifications; laboratory, imaging, and referral coordination; chronic care management and remote patient monitoring outreach; preventive care and recall reminders; and practice notifications such as office closures. We may also use the number to call you and to leave voice messages consistent with the instructions you have given us.
We do not sell, rent, or share your mobile number or your messaging consent. Your privacy is a priority. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services — such as our messaging platform vendor, our telecommunications carriers, and our electronic health record and practice management vendors — is permitted solely to the extent necessary for those vendors to deliver messages and provide services on our behalf. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. We do not sell or rent your mobile phone number, and we will not use your number for marketing unrelated to your care without your express written consent.
Vendors and business associates. Vendors that create, receive, maintain, or transmit protected health information on our behalf are engaged under written business associate agreements as required by HIPAA and are permitted to use that information only to perform services for us.
Security of text messages. Text messages sent via SMS and RCS channels are not fully secure and may not be HIPAA-compliant; however, we take reasonable precautions to safeguard your privacy by restricting the content of these messages to non-sensitive notifications. Any messages containing detailed Protected Health Information (PHI) will be sent via a separate, secure messaging channel, such as our patient portal.
Your choices. Participation in text messaging is voluntary and is not a condition of receiving care from us. You may opt out of receiving text messages at any time by replying STOP to any message from us, by calling our office at (480) 324-0300, or by telling any member of our staff. You may also ask us to communicate with you only by a specific alternative method or at a specific alternative location, and we will accommodate reasonable requests as provided by HIPAA. If your mobile number changes, or you give up a number you previously provided, please notify us promptly so that messages intended for you are not sent to someone else. Complete terms are set out in our Text Message Terms of Service at https://desertviewfamilymedicine.com/text-message-terms/.
Retention of consent records. We retain records of your messaging consent and of any opt-out request for at least six years, consistent with our HIPAA documentation retention obligations and applicable telecommunications requirements.
HIPAA Compliance
Protected Health Information (PHI) is maintained and protected in accordance with HIPAA and other applicable federal and state laws.
Our Notice of Privacy Practices provides additional information regarding:
- How medical information may be used and disclosed
- Your rights regarding your health information
- Our responsibilities for safeguarding your information
Patients may request a copy of our Notice of Privacy Practices by contacting our office.
Patient Portal
Desert View Family Medicine offers a secure patient portal that allows patients to access medical information, communicate with providers, schedule appointments, and manage certain healthcare services. The patient portal utilizes security measures designed to protect your information.
Users are responsible for maintaining the confidentiality of their portal login credentials.
Cookies and Tracking Technologies
Our website may use cookies and similar technologies to:
- Improve website functionality
- Analyze website traffic
- Remember user preferences
- Enhance user experience
Most browsers allow users to control or disable cookies through browser settings.
Information Sharing and Disclosure
We do not sell personal information.
We may disclose information:
- To healthcare providers involved in your care
- To insurance companies for billing and claims processing
- To service providers performing functions on our behalf
- When required by law, court order, or government request
- To protect the rights, safety, and security of our patients, staff, and organization
All of the above categories exclude text messaging originator opt-in data and consent. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes, and your text messaging consent will not be shared with any third party other than the messaging and telecommunications providers necessary to deliver messages to you.
All disclosures are made in accordance with applicable privacy laws.
Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal and health information from unauthorized access, disclosure, alteration, or destruction.
While we strive to protect your information, no method of electronic transmission or storage can be guaranteed to be 100% secure.
Third-Party Websites
Our website may contain links to third-party websites, including healthcare resources and patient portal services. We are not responsible for the privacy practices or content of third-party websites.
We encourage users to review the privacy policies of any external sites they visit.
Children’s Privacy
Our services may include care for minors through a parent or legal guardian. We do not knowingly collect personal information from children through our website without appropriate parental involvement.
Your Privacy Rights
Depending on applicable law, you may have rights to:
- Access your personal information
- Request corrections to inaccurate information
- Request restrictions on certain uses or disclosures
- Obtain copies of your health records as permitted by law
- Receive information regarding how your data is used
Requests may be submitted using the contact information below.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in legal requirements, technology, or business practices.
Updated versions will be posted on this page with a revised effective date.
Contact Us
If you have questions regarding this Privacy Policy or our privacy practices, please contact:
Desert View Family Medicine
2730 S. Val Vista Drive, Suite 187
Gilbert, Arizona 85295
Phone: (480) 324-0300
Fax: (480) 324-0324
“This Privacy Policy applies to information collected through the Desert View Family Medicine website and related online services. It does not replace our HIPAA Notice of Privacy Practices, which governs the use and disclosure of protected health information.”